Adblock Plus to Use Blockchain to Detect Fake News

Adblock Plus developer eyeo GmbH will use blockchain technology in its browser extension Trusted News, TechCrunch reports June, 13.

Trusted News has been launched in beta and so far is only available for Chrome. The project’s website states that the browser add-on labels fake news media while marking trustworthy sources and stories. Once added to the browser, the extension displays a small window with a brief description of a news source containing the labels “trustworthy”, “unknown”, “clickbait” or even “satire.”

Screenshot: Cointelegraph

Screenshot: Cointelegraph

Ratings are based on data compiled by different sources, for instance with PolitiFact, Snopes, Wikipedia and Zimdars’ List. The extension works with the MetaCert protocol, which uses an anti-fraud URL registry to maintain the database for the project. The database will eventually be migrated to the Ethereum blockchain. The company also plans to issue MetaCert tokens to track rewards and to avoid the risk of bad actors manipulating or spoiling data.

Ben Williams, the company’s director of ecosystems told TechCrunch that Trusted News will include an option wherein users can provide feedback on certain ratings, even disputing them if they disagree with a certain classification…

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