According to the anecdotal reports of several companies operating in the initial coin offering (ICO) industry, Google is taking steps to restrict the visibility of ICO advertising on its platforms. The reports come months after Facebook banned adverts promoting cryptocurrencies or ICOs on both Instagram and Facebook.
Companies Report Waning Adword Performance for ICO-Related Campaigns
Despite Google making no official change to its policies regarding cryptocurrencies and ICOs, several companies operating with ICOs have reported significant drops in the performance of advertising campaigns run on Google’s platforms.
An anonymous marketing firm that specializes in ICO marketing recently provided performance sheets to Finance Magnates that evidence the company witnessing a 99% reduction in clicks over the course of just two days on a Google Adwords campaign. The company also claims that the drop in performance occurred at the same time that campaign submissions began to receive “limited” approval from Google.
Other companies have claimed that running ICO-related ads have resulted in the suspension of their Adword account, in addition to a suspension of the pertinent campaign…