AWS on Blockchain Reluctance: ‘We Don’t Build Technology Because We Think the Technology is Cool’

At a time when many companies are rushing to embrace blockchain technology, Amazon Web Services (AWS) has adopted a more cautious ‘looking but not touching’ approach.

At this year’s AWS re:Invent conference in Las Vegas, CEO Andy Jassy made clear AWS’ stance on the popular technology, telling journalists that while they have “a lot of customers and partners who either build blockchains on top of AWS or are building services to use blockchain on top of AWS,” they have no plans to integrate the technology themselves anytime soon.

Jassy stated:

We don’t yet see a lot of practical use cases for blockchain that are much broader than using a distributed ledger. We don’t build technology because we think the technology is cool, we only build it if we think we can solve a customer problem and building that service is the best way to solve it.

If It Ain’t Broke, Don’t Fix It

While the cloud services platform, which boasts such high profile customers as the NFL, Time Warner, and the Walt Disney Company, isn’t necessarily averse to rolling out a blockchain product at some point, AWS says that isn’t a need for it at this time.

As far as Jassy is concerned, there aren’t many use cases for blockchain technology beyond the distributed ledger. He noted that most of the use cases for which their customers are turning to blockchain technology can already be solved using other technologies – most of which AWS already has within its existing capabilities…

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