Several things are to blame, including scalability of Bitcoin transactions (and the expensive nature of them as a result) and the volatility of the currency itself. In order to have mass adoption and continued growth in the retail payments sector, more retailers will have to accept the currency. In order for that to happen, market conditions must be met and retailers must see it as an added value.
BitPay has recently taken a number of measures to make its service more attractive to retailers who want the US dollar value of their sales protected. Beyond the base value of allowing retailers to accept Bitcoin and cash out dollars, BitPay has added three “stablecoins” to its arsenal, giving retailers more flexibility and increasing the likelihood that some of them will remain in the crypto market with their money, at least tangentially.
Lightning Network Yet Unproven
There is also the advent of the Lightning Network, which eliminates the problems of high transaction fees, network congestion, and the ceiling on the number of transactions that can be processed. At least in theory. The way payment channels work, a retailer that wanted to be able to process $1 billion in transactions in a given length of time would have to open up a channel that would allow for that.
Bitcoin retail transactions generally increase with the ticker price, as the buying power of a single unit goes up dramatically. The continuing relative difficulty of acquisition makes it less attractive to spend coins on a regular basis unless you’re seeing an increase in the amount of things you can purchase. At the same time, the regulatory situation is still murky regarding all types of crypto transactions. In some cases a user might be charged capital gains tax if he spends his Bitcoin to acquire goods or services…