Blockchain technology is changing the way we do business as its speed, security, and ever-expanding use cases are making in-roads into industries around the world. Digital advertising – especially social media influencer marketing – is realizing the benefits of blockchain tech as well, as it revolutionizes the way that brands and influencers interact and do business.
Influencer marketing is seeing a dramatic increase in popularity as companies are beginning to understand that the key to brand recognition and marketing isn’t what the brand says about itself, but rather what other people are saying about the brand. Its impact is so significant, in fact, that a recent survey shows that 59% of companies plan to increase budgets for influencer marketing over the next year. Furthermore, 76% acknowledge that it has helped foster customer loyalty, leading to increased demand for products and/or services in the future…
Read Full: How Blockchain Tech Will Disrupt Influencer Marketing – Bitcoinist.com
