The effort is being carried out in partnership with blockchain startup DOVU – one of five startups to work with BMW Group UK as part of the company’s Innovation Lab, first unveiled back in February. Specifically, DOVU developed a system with Alphabet, BMW’s fleet manager, to incentivize drivers to log mileage in leased or borrowed vehicles.
The idea is that the system helps BMW understand how much activity its vehicles are seeing and the impact on them, DOVU’s head of product, Alex Morris, explained.
Morris told CoinDesk that drivers who participate receive tokens in exchange for their data, adding:
“What we’re doing is we’re essentially trying to build out this circular economy on the DOVU platform. [Drivers] can earn tokens, but down the line they’ll also be able to spend tokens on services – for example, they might be able to get replacement tires or something like that using the Dovu ecosystem. The partner, in this case BMW, defined the categorization of the reward and that’s defined in a smart contract. As long as the parameters are met for the smart contract, they’ll receive tokens.”
BMW chose to define the parameters for token rewards through mileage – the current automatic mileage tracking systems are unreliable, Morris said, and do not provide the information that the company might actually use.
As a result, the pilot program requires drivers of leased or borrowed vehicles to log their mileage weekly, which gets stored on DOVU’s blockchain…