CoinDesk has learned the graphics card producer, which saw a headlines-grabbing business boost from crypto mining demand last year, is now working with a startup called Ubex to develop a smart online marketing platform that uses blockchain and artificial intelligence.
Abhinav Agrawal, a spokesperson for the startup, told CoinDesk that Nvidia accepted Ubex into its Inception Program earlier this month. Ubex wants to use the technology to help a neural network – a type of computer program designed to think like a person – more efficiently present advertisements on websites.
Essentially, the startup is seeking to use blockchain to underpin its service, with data stored in a distributed ledger system helping the network target ads at consumers.
Ubex co-founder and chief executive Artem Chestnov told CoinDesk that the startup uses a blockchain in particular because its “key goal is transparency and speed of transactions.”
“Any AI needs datasets to work more effectively and to learn. Training an AI requires a lot of effort. The blockchain base will allow us to attract thousands of sources of information that will be used to enrich our AI’s database and make it faster, smarter, stronger and more efficient.”