Jonathan Johnson, ex-chairman of Overstock’s board of directors, touched on the benefits of cryptocurrencies and noted the tremendous potential of blockchain-based technology. Despite the currently hemorrhaging market, he still sees a lot of advantages in utilizing cryptocurrencies over traditional credit card payments.
Better Than Credit Cards
Currently sitting on the Board of Directors of Overstock.com – a major online retailer accepting cryptocurrencies as a payment method — Jonathan Johnson shared his overtly positive sentiment towards virtual currencies and their underlying technology with Forbes.
According to Johnson, Overstock.com gets around 0.2 percent of its total revenue from cryptocurrencies. This percentage sums up to somewhere between $68,000 and $120,000 a week. The ex-chairman notes that this is a growing trend, despite the fact that the overall cryptocurrency market has been rapidly declining over the first half of 2018.
Overstock is partly known for being the first major online retailers to embrace bitcoin, and Johnson has frequently expressed his affinity towards the cryptocurrency. However, now that the market is correcting, one would expect to see signs of concern — if not negativity.
Yet, despite the volatility, Johnson remains entirely positive about cryptocurrencies as a form of payment.
For starters, he notes that accepting traditional credit card payments costs the company a pretty penny:
We pay a processing fee for credit cards, and we employ about 40 people in our fraud department. That’s a cost of doing business with credit cards.
At the same time, Johnson notes that cryptocurrencies don’t have any of the aforementioned issues — hence making it a whole lot cheaper to do business:
When we take cryptocurrency, we have a very small transaction fee with Coinbase, much smaller than our credit card processing fee, and we have no fraud prevention department. It’s like a cash transaction. For us, that is a much cheaper way of doing business.