F1 Champ Fernando Alonso Moves Entire Digital Library to a Kodak Blockchain

Formula One world champion and recent Les Mans 24 winner Fernando Alonso will be one of the first known sportspersons to move his entire digital library to the blockchain.

WENN Digital Inc and the driver have partnered up through the former’s KODAKOne Image Rights Management Platform to provide for the protection of the driver’s professional and personal images as well as his videos using the KODAKOne Platform.

The agreement between Alonso and WENN Digital will provide an opportunity to Alonso’s global fanbase to access the soon to-be-launched KODAKOne Platform – enabling them to not only upload, register and protect their own photos and videos of their favourite F1 driver, but also to be rewarded for doing so in certain instances.

“We live in a world driven by content distribution across different channels, especially during such large events as F1 and WEC,” said Alonso, who recently won the 24 Hours of Le Mans race in Le Mans, France. “I’m very excited to know that I have the ability to reward my fans and professional photographers for their creativity and that the content they produce can be protected by a single platform.”

Speaking to CCN, WENN Digital’s Chief Commercial Officer Benedikt Dohnanyi explained that the partnership was an innovative one in which fans may also share their photos and digital media of the racing driver and get rewarded for it.

“As you can imagine, Fernando Alonso gets hundreds of thousands of photos and videos taken of him every year. And in the past, there has really been no way for him to keep track of where all those photos and videos ended up. But with access to KODAKOne, he’ll now have peace-of-mind knowing that all his images and videos are protected in one place…

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