As one of the oldest beverages that humans have produced, beer drinking is a favourite pastime enjoyed around the world. And now, in a world first, beer aficionados will be able to enjoy a new craft beer that has been placed on the blockchain.
Involved with Entrepreneurial Spark, a collaborative hub that provides the opportunity to connect with others, Ireland Craft Beers, which is a distributor of craft beers from Ireland to export markets, has teamed up with digital technology company, arc-net to develop the new Downstream IPL.
The creation of the new beer brand means that consumers can fully trace the product’s ingredients from the source to the retailer via arc-net’s blockchain. They will be able to do this by simply scanning a QR code on the label of the beer where they will proceed to an online experience that allows them to uniquely identify every single bottle produced.
Kieran Kelly, CEO of arc-net, said that the use of the blockchain gives Ireland Craft Beers the platform to tell their story, adding: […]