“The main goal is the change in the investor mindset”

A talk with CEO and founder of Descrow Sergey Besedin about secure ICO-investments and startup valuation mechanisms.

Please share with us the core idea of your project. Are there any DES competitors or startups that aim to solve the same problems? What is your competitive advantage?

Descrow is the world’s first platform for secure ICO-investments with an inbuilt mechanism of decentralized escrow, which allows the backers to control the spending of the finances via voting. Our project’s mission is to make ICO the less risky way of investments and eliminate the excessive distrust of the potential backers to the new startups, giving a boost to the further ICO market growth. Every working platform that attracts funds for projects could be named as our competitor. But it is only on the surface, as such platforms massively use traditional process for obtaining the objective view on the subject of investments − Due Diligence. We are not neglecting this approach to ICO campaigns potential valuation, but in our platform it will be only the first, the small part of the startup assessment process. We are focusing on splitting the financing into stages, which will allow us to ensure trust towards a startup on a technical level, without a need to rely on the individual experts’ valuations, which could be partially subjective due to the human factor. Currently on the blockchain market the decentralized approach towards ICO valuation does not exist, and we are creating this new and comprehensive tool.

How did the pre-ICO go? How does the preparation for ICO launch go? What are your expectations?

We find the first investment round quite successful, we have received approximately 1000 Ether during Pre-ICO. At the moment we are in an active ICO preparation stage for a new investment round, during which we plan to attract $13 million dollars.

How do you plan to allocate these funds?

The funds raised during the ICO will be allocated to the development of full functionality of our platform, international marketing campaign, central office and representative offices establishment, mobile version of the platform creation, launching the Descrow on other blockchain platforms, formation and launch of initial reserve fund, integration of the Descrow solution into other crowdfunding platforms, the development of the specified DES blockchain for conducting ICOs enhanced by automated funds splitting mechanism powered by artificial intelligence and neural networks.

When will the platform be launched?

In the second quarter of the year 2018.

At what stage is the system development at the moment?

At the moment we are making final adjustments to the technical design specification with our developers.

Are there any projects that are waiting for DES launch in order to launch ICO within Descrow platform in particular?

Yes, we are already receiving the inquiries from the startups, which are planning to launch their fundraising campaigns using the Descrow solution. Furthermore, we are announcing with pleasure the partnership with the decentralized exchange platform and ecosystem DEEX.EXCHANGE, which is starting pre-ICO in the nearest feature. As part of our partnership all ICOs, launched on DEEX, will use the Descrow solution. This guarantees the investors full control over invested funds and secured returns…

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