More precisely, Curry will be launching the first-ever celebrity-branded CryptoKitty, said Caty Tedman, head of partnerships for the startup behind the tokenized digital cats. The move is part of an effort to expand the collectibles app by adding branded tokens, which may extend beyond celebrities and include other popular icons.
“We are launching a series of Steph Curry CryptoKitties, so there will be three exclusive Steph Curry CryptoKitties [which] will be representative of his personalities,” she told CoinDesk. “The first will be sold by him, and it’ll be up to him whether he wants to sell the other two.”
Moji, Curry’s emoji app development company, approached the CryptoKitties team, Tedman said.
Working with him was “not an off-the-cuff idea,” said co-founder Bryce Bladon. Curry “really cares about his fans and that’s what we look for,” he said.
But partnering with Curry means more than just adding a celebrity to the platform…