With the incredible price rise of bitcoin this year the world is seeing the emergence of a new class of consumers and investors, the bitcoin generation. As such it is no surprise that businesses are now tailoring new products aimed specifically at this demographic. The latest example of this is an ultra secure mobile device promising to keep your crypto transactions private.
Israeli serial entrepreneur and bitcoin advocate Moshe Hogeg revealed on Thursday that one of his ventures, Sirin Labs, has signed up soccer superstar Leo Messi to promote an upcoming mobile phone and operating system for paranoid cryptocurrency users. The company hopes that by bringing in the FC Barcelona and Argentina forward it could reach a wider global audience and attract them to the world of crypto.
Messi wrote to his almost 90 million Facebook fans that: “I am usually busy trying to decentralize defences and after digging deeper into Blockchain and decentralized systems, I’m excited to join SIRIN LABS as an ambassador to make blockchain more friendly with their upcoming operating system for smartphones.” The post got over 200,000 reactions and almost 2000 shares so far, showing the company might have bet right on the star’s social media prowess…