As tomatoes hit the headlines for the wrong reasons recently, Blockchain startups are adding immutability to the fruit’s international supply chain. The brainchild of ex-Wells Fargo banker Raja Ramachandran and Nasdaq executive Phil Harris, one such startup is aiming to reimagine the market despite facing criticism.
Project manager Caroline Myran told Bloomberg Thursday:
“There’s a lot of fraud in food origins, especially now that it’s hot. People say ‘this is local,’ or ‘this is organic,’ or ‘this is grown using certain practices.’ With this system, you can prove it.”
Italy recently gained significant negative publicity after an investigation revealed mass exploitation at tomato plantations in the country’s south…