Lidwine Sauer, the Lab’s director of trends and insights, told the gaming news site IGN that Ubisoft is particularly interested in the blockchain’s ability to offer unique ownership over digital items.
The technology presents the opportunity to “finally have real digital collectables that cannot be replicated by anyone and can be 100 percent owned by you,” she said.
As a result, Sauer explained, the blockchain also provides more protection over creative property:
“Thanks to the blockchain, we can now have the equivalent of a digital Picasso, with the advantage that it’s a lot more difficult to steal something on the blockchain than to steal a Picasso.”
One use case Ubisoft is particularly keen on is related to one-of-a-kind downloadable content (DLC), which is distributed by a game’s publisher and typically includes add-ons such as aesthetic changes and new gameplay features…