He wanted to bring the experience of walking into a bookstore and choosing a book, digital. Bookstores, he thought, were inefficient, and was a simple enough shopping experience to replicate for a customer sitting in front of their fuzzy, AOL-connected computer screen.
Today, Amazon is the undisputed champion of retail. If you want to buy something, any consumer good at all, you don’t search for nearby electronics stores in your area. You pull out your phone, turn to your friend on the couch and say, “I’m going to AmazonPrime us a new keyboard. It’ll be here tomorrow.”
Now, even if Bezos had designed this grand vision in his head two decades ago, the truth is, all the puzzle pieces weren’t there yet for him to execute it. The Internet was in its infancy. Consumer behaviors hadn’t shifted yet. Smartphones didn’t exist. The list of unsolved variables goes on and on—until industry after industry began to solve for each issue individually, and Amazon could begin capitalizing accordingly…
Read Full: The Way Online Shopping Disrupted Retail, Blockchain Is About To Do To Freight And Logistics