A wildly popular bitcoin stock is popping after a 91-for-1 split

It just got easier to invest in bitcoin without actually buying the digital currency.

Shares of the Grayscale Bitcoin Investment Trust, a stock that seeks to imitate the price of bitcoin through its ownership of 0.09 BTC per share, opened up more than 8% Monday — rising as high as $19.57 — after a 91-for-1 split over the weekend made the stock more accessible to the masses.

The company announced the split in January, when the stock was trading at more than $1,000.

Now, shares of the investment trust are trading at a much more affordable $18. The split didn’t affect the company’s market value, which remains just above $3 billion…

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